Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to record-breaking success in Formula 1

Toto Wolff is in final negotiations to offload a portion of his shareholding in the Mercedes F1 outfit.

This transaction estimates the Mercedes team at £4.6 billion – a record for an F1 team – following McLaren were valued at £3.5 billion in a change of corporate structure last September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, would sell a shareholding in the region of 5%.

Wolff, aged 53 would stay on as team boss and CEO should the deal proceed.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos Group, who both hold one-third of the enterprise.

A Mercedes spokesperson stated: "We are providing no comment on the matter. The governance of the team will remain unaltered, and each shareholder are fully committed to continued achievements of Mercedes-Benz in F1."

Financial Increase

The deal signifies a substantial rise in value of Mercedes F1 since Ineos Group bought its share for £208m in 2022.

This surge demonstrates the expansion in valuations of Formula 1 outfits recently as a consequence of the increasing appeal of the sport around the world.

This trend was evident with the box-office performance of the F1 movie starring Brad Pitt, which debuted in summer 2023 and earned over $630 million (£458m) at the box office.

It is the actor's top-grossing film and the highest-earning sports film ever released.

Present Standings

Mercedes are runner-up in the constructors' championship, behind McLaren Racing, with three races remaining this season.

Mercedes' primary racer George Russell has won two of the 21 grands prix this year and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a record eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

Catherine Manning
Catherine Manning

A freelance arts journalist and curator based in London, specializing in contemporary music and visual arts.